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THE STORY BEHIND: BY FAR

You may have heard, seen or dreamt of having a piece from the renowned brand that is BY FAR; which was only founded in 2016 by twin sisters Sabina Gyosheva and Valentina Ignatova, and their best friend Denitsa Bumbarova.

The brand - conceptualised and driven for their love for shoes only meant that it was bound to be a winner within the industry. The lack of modern and chic shoes out in the market and obsession with shoes is what led them to start their own brand – which would become a disruptor for longstanding shoe and accessory houses by bringing a new flare to the industry. 

Not only have they brought back ‘90s chic trends, they have also dedicated themselves to being a sustainable brand, using deadstock Italian leather from the start and now working hard towards “sourcing 100 per cent of [their] leather from tanneries with environmental, traceability and social compliance certifications."

However, they not only care about the sourcing but also the afterlife of their products, as they are now eagerly want to partner with repair experts at various BY FAR hotspots to encourage buyers to upkeep their pieces and worry about the lifespan of the product.

WORDS BY DELFINA RAINOLDI

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